http://chi-sky.com/blog Tons of Industry Related Articles Sat, 07 Nov 2009 01:20:19 +0000 http://backend.userland.com/rss092 en It takes some knowledge of basic psychology and human behavior to succeed at marketing. People buy things to either meet their needs or satisfy their wants and desires. As a marketer, you are looking not at what your product has to offer, but at what is motivating your target audience ... http://chi-sky.com/blog/?p=116 With more than a decade of experience in marketing, ranking from pay-per-click to direct mail, I’ve seen a lot of failures and far more successes when it comes to marketing. Today, the art ... http://chi-sky.com/blog/?p=112 SEO is a race. And in any race learning from your competitors makes you a better runner. Even when you're running first it's sometimes good to look back and check the runner-ups. And if you're not the yellow jersey guy, you absolutely should examine the leaders: their gear, their training, ... http://chi-sky.com/blog/?p=108 Back in June, Adobe announced they were providing technology to Google and Yahoo that would allow the search engines to crawl Flash content. While this isn't new news, it's really cool to finally see this in action. A new client of mine has a web site with the entire navigation ... http://chi-sky.com/blog/?p=102 When I sit down with new clients and discuss the status of their new or existing site they are often shocked when I am forced to inform them that their site is not search engine friendly. Encountered with a blank but slightly shaken look I then explain that this means ... http://chi-sky.com/blog/?p=95 Keyword Research Tools Before conducting any search engine promotion it is extremely important to know the ‘terrain’ of your online marketplace. The following tools will aid you by providing a glimpse into the search habits of your prospective customers. KeyWordDiscovery ($) **** Highly Recommended! This is an impressive tool that will provide you with ... http://chi-sky.com/blog/?p=87 If you think Twitter, Facebook, and other online social media communities are only for teens, you're missing out on valuable and free marketing platforms for your brand (book, business or product). Further, if you're not on social media, you're risking losing your own potential clients/customers to those smart business people who are utilizing social media. Which social ... http://chi-sky.com/blog/?p=63 Direct mail marketing is one of the oldest forms of modern promotion, but don't let its age deceive. Mailing coupons or even catalogs to potential customers can significantly improve site traffic and sales conversions. While the exact origins of direct mail marketing are in question, there are examples of ... http://chi-sky.com/blog/?p=51 Our latest feature to the website, the CSP Blog will be bringing you tons of industry related articles, tips, ideas, etc.  This is going to be an incredible resource tool for people looking to learn new ways to improve their functionality, customer base, and get over all tips from other ... http://chi-sky.com/blog/?p=49 Some years ago, it was enough to get many inbound links to get high rankings on Google. It didn't matter from where these links came as long as there were many links that pointed to your website. As Google and other search engines continually improve the way they rank web pages, ... http://chi-sky.com/blog/?p=43